Market Analysis

It’s a well-known fact to real estate professionals that the market value of your home can be very different from the assessed value. Doing an accurate market analysis of your property’s value is an important first step in listing it for sale. Mark has access to accurate market information through the Multiple Listing Service (MLS) and the necessary knowledge about the Johnson County market to be able to perform a fair and accurate market analysis of your home’s value so he can help you set the right price.

Pricing Your Home

Deciding the selling price for your home is one of the key aspects that will determine how quickly your home will sell. If you price it too high, you risk discouraging potential buyers from viewing it; price it too low and you lose some of your investment. Mark will be honest with you in his professional opinion of what your home’s selling price should be, and he will discuss the market analysis research he’s gathered with you step-by-step to be sure you completely understand how he reached his suggested selling price.

Listing Your Home

After determining the proper selling price, Mark will then complete and submit the necessary forms to the MLS so that all Johnson County area realtors have access to your listing information. Coldwell Banker Real Estate Professionals has over 55 agents alone, and networking with other realtors greatly increases your chances of finding the right buyer who is willing to pay the fair and proper value for your property. Additionally, he will market your home through a variety of venues to be sure the largest number of potential buyers are aware of your listing. Mark will discuss specific marketing strategies when meeting with you to gather information about your home.

Mark will also be sure to prepare, explain to you and submit all other required forms to be sure you don’t experience snares and pitfalls during the selling process. He is up-to-date and knowledgeable in all recent changes and current requirements in reference to the State of Iowa real estate transaction laws.

Listing Services include, but are not limited to, the following:

  • Extensive knowledge and experience with the Johnson County real estate market
  • Market analysis preparation and explanation
  • Accurate price determination and discussion
  • Guidance in the steps to take in preparing your home for showing at its best
  • Completely explaining all steps and forms in the listing and selling process
  • Showing your property whenever needed
  • Added confidence that your home and family is safe when shown to potential buyers
  • Networking with and promotion to other Johnson County realtors
  • Preparation and submission of all required forms, such as the various disclosure forms, so as to avoid potential fines and legal fees
  • Obtaining copies of all forms for your records
  • Access to the Multiple Listing Service
  • Abstract advice
  • Writing, preparation and distribution/submission of all marketing materials
  • Hosting open houses for the public and brokers
  • Providing updates on the number of showings
  • Obtaining feedback from potential buyers
  • Representing your best interests during negotiations
  • Providing guidance and professional advice to you during negotiations
  • Providing a list of reputable and professional craftsmen, inspectors, etc.
  • Assistance with obtaining quotes for and helping coordinate possible repairs required for completing the sale
  • Providing representation and guidance at the closing
  • Providing the services of my licensed personal assistant, Angela Hodges, to help with all processes


 


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